The Challenge
Southside Steakhouse wanted to increase awareness of their restaurant as an event venue for business events, weddings, and special occasions. They needed a dedicated events presence on their website that would showcase this capability while maintaining the existing site's design, theme, and brand consistency.
My Approach
I served as product owner and content strategist, collaborating with the restaurant team, external project manager, and developers throughout the project.
Strategy & Design
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Designed wireframes for new event pages
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Developed content strategy and wrote copy for event sections
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Refreshed homepage layout, copy, and imagery to incorporate events presence
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Ensured seamless integration with existing brand and design
Visual Content Curation
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Created visual library combining Southside's photography, client photos, my own images, and curated stock photos
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Maintained visual consistency across new and existing sections
Implementation & Quality Assurance
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Built pages in WordPress
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Conducted QA testing for functionality across devices
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Ensured smooth user experience and site-wide consistency
The Outcome
Successfully launched dedicated event venue section integrated with existing Southside Steakhouse website. The new pages established clear event venue presence while maintaining brand consistency, with refreshed homepage directing visitors to event capabilities alongside restaurant offerings.
To further support event promotion, I designed a business events flyer and multi-page brochure, establishing unified visual identity across digital and print materials. The result positioned Southside as a premier event venue with polished, professional presence across all touchpoints.
